Samsung releases Virtual F300 Ultra Music Phone with Ribbit

f300

For the last few months Ribbit’s been working stealthily with Cheil Communications, Samsung’s internal marketing agency, to create a really cool virtual phone. It’s a virtual F300 Ultra Music Phone.

The F300 Ultra Music phone is two-sided: one side is a phone, the other an MP3 player. Beyonce is the promotional video celebrity behind the phone.

Cheil’s new virtual F300 promotion takes a new turn and does what no other company in the world has ever done before – make a desktop version of an actual production phone AND make it work! By using Ribbit’s API, Cheil turned the F300 virtual phone into kind of soft phone, entirely powered by the Ribbit network.

There’s another technology breakthrough at work here – the phone is an Adobe AIR application. It is NOT a SIP phone. There is no complicated setup. It works on any computer and OS. AIR let Samsung re-create the phone with rich animation and graphics. Ribbit make it a phone.

It’s being promoted on YouTube and Metacafe. Here’s what Samsung says about it:

http://www.twinsbecomeone.com The task ahead is to connect the Twins through their emerald and purple eyes. Discover both sides to their powerful mobilephone technology within the Samsung ultraslim F300 – then download the widget and directly from your PC/MAC desktop make free calls, SMS, and play MP3s.

The virtual phone comes with a U.S. phone number, can make and receive calls, can send SMS messages, and can even import Plaxo contacts. You won’t find all the features you’d expect from a phone… still, it’s really pretty cool!

To get your own virtual F300 Ultra Music phone powered by Ribbit, go to www.twinsbecomeone.com and play the game by connecting the twins through their emerald and purple eyes. You’ll be rewarded with a downloadable virtual phone. If you already have a Ribbit Amphibian account (you know who you are ;-), just log in. Otherwise, register and your virtual phone will be assigned a telephone number. You can receive calls, and make calls, just like a real phone.

Hint: to flip the phone, click the lower of the two side-buttons on the right edge of the phone.

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